Apple will move to a dedicated distribution centre for its products in India for the first time
Apple will move to a dedicated distribution centre for its products in India for the first time, consolidating its logistics operations to ensure common pricing for offline and online sales and acquiring greater control over the supply chain.
Apple’s global logistics partner DB Schenker will own and operate the centre, which will come up at Bhiwandi near Mumbai, two senior industry officials said. DB Schenker, one of Europe’s largest logistics companies, has signed an agreement to run the Indian centre, which will help to ensure that Apple products are rarely sold out at the retail level, as it happened after the launch of the iPhone 7 and 7 Plus in October.
Currently, iPhones, iPads and Mac computers are brought into India through Chennai, Bengaluru, Mumbai, Chandigarh, New Delhi and Hyderabad – where value-added tax rates vary – and transferred to distributors from the airport itself.