Th word blog is derived from the word We blog. The origins of blogging go further back than the Internet to the days of personal diaries, chronicles and other written forms of personal musings. Today, a blog is considered to be a Web page that serves as a publicly accessible personal journal for an individual or company. The word blog itself is a play on the words We blog, as most blogs will be displayed in a journal or log entry format, where most are updated daily or more frequently than most Web sites would be. Blogs often reflect the personality of the author or the company employees they represent. To this end the most accurate and fitting evolution of todays blog comes from online diaries where the diarist would keep an online journal of themselves.