Transactional marketing does NOT contain a strategic long-term perspective.Transactional marketing:It is a push strategy because products are pushed towards the customers in transactional marketing rather than attracting customers towards it.Transactional marketing is a business strategy that focuses on single, "point of sale" transactions. The emphasis is on maximizing the efficiency and volume of individual sales rather than developing a relationship with the buyer.Most companies essentially practice this technique in their initial stages to capture a large audience.Since the objective of transactional marketing is not on building long-term customer relations, only short-term benefits are achieved.The objective of transactional marketing is to maximize sales as much as possible.