Under promising and over-delivering sales strategy:Under promising and over-delivering refers to doing more than what was stated and going that extra mile to satisfy customers.It refers to providing value for money, which is something all the customers want.It is simply the comparison of their pre-purchase expectations against the level of value that customers actually received.Customers will always have an expectation, and it must be met and managed by the business.After stating the cost of products and services, quality of products and services, delivery time, after-sales package and warranty, etc. it is often the business that determines customer expectations.By exceeding customer expectations i.e. by underpromising and over-delivering, it will be beneficial for businesses as it often results in repeat sales and free advertising through word of mouth.Thus, Customer satisfaction / Happy customers will be the result of a promising and over-delivering sales strategy.Download Solution PDFShare on Whatsapp