The untrue statement about rural markets is "Print media is not necessarily impactful in rural markets."Important Points Rural Market :“ Rural market is a two-way marketing process.There is an inflow of products into rural markets for production or consumption and an outflow of products to urban areas.The rural consumer is sensitive about the price of the products. No changes are required in the advertisement.The product should be simple and easy to maintain and use.Option (a) in the above option is not correct. Print media is effective in rural market.