Badminton champion and Rio silver medallist PV Sindhu was on 8 October 2016 appointed as the Brand Ambassador of Rashtriya Ispat Nigam Ltd. which is also popularly known as Vizag Steel.
The company will have its brand logo on Sindhu’s playing jersey in international and domestic tournaments under the aegis of Badminton World Federation and Badminton Association of India.
The deal was facilitated by Baseline, a sports marketing and a brand licensing firm.
Sindhu, currently amongst the top 10 ranked players in the world, became the first Indian female athlete to win an Olympic silver medal at Rio Olympics 2016. She is also the first athlete to win back-to-back medals at the World Badminton Championships.
About Rashtriya Ispat Nigam Limited or Vizag Steel
• It is the corporate entity of Visakhapatnam Steel Plant and a Navaratna PSE under the Union Ministry of Steel.
• Visakhapatnam Steel Plant ¬ popularly known as Vizag Steel is the first Shore based Integrated Steel Plant in the country and is known for its Quality Products.
• A market leader in long Steel products, it caters to the requirements of the Construction, Manufacturing Automobile, General Engineering and Fabrication sectors.
• It is the first integrated Steel Plant to be certified for ISO 9001:2008, ISO 14001:2004 and OHSAS 18001:2007 standards.