The Correct Answer is an intangible asset. Important PointsIn finance, Goodwill is an intangible asset that is associated with the purchase of one company by another. Specifically, goodwill is the portion of the purchase price that is higher than the sum of the net fair value of all of the assets purchased in the acquisition and the liabilities assumed in the process. The value of a companys brand name, solid customer base, good customer relations, good employee relations, and proprietary technology represents some reasons why goodwill exists. Goodwill is an intangible asset that accounts for the excess purchase price of another company. Items included in goodwill are proprietary or intellectual property and brand recognition, which is not easily quantifiable. Goodwill is calculated by taking the purchase price of a company and subtracting the difference between the fair market value of the assets and liabilities. An Immovable Asset :An immovable asset or immovable property is a piece of property tied to the land, meaning we can not physically move it somewhere else. It can be as estate, building, premises, etc. From the company's point of view, immovable assets are part of tangible assets. A fictitious asset :The best way to understand fictitious assets is to memorize the meaning of the word œfictitious which means œnot true or œfake. Fictitious assets are expenses & losses which for some reason are not written off during the accounting period of their incidence. They are not assets at all, however, they are shown as assets in the financial statements only for the time being. An intangible asset :An intangible asset is an asset that is not physical in nature. Goodwill, brand recognition, and intellectual property, such as patents, trademarks, and copyrights, are all intangible assets. Intangible assets exist in opposition to tangible assets, which include land, vehicles, equipment, and inventory. Financial assets such as stocks and bonds, which derive their value from contractual claims, are considered tangible assets. A current asset :Current assets represent all the assets of a company that are expected to be conveniently sold, consumed, used, or exhausted through standard business operations with one year. Current assets appear on a company's balance sheet, one of the required financial statements that must be completed each year. Current assets would include cash, cash equivalents, accounts receivable, stock inventory, marketable securities, pre-paid liabilities, and other liquid assets. Current assets may also be called current accounts. ?Additional InformationBarring finance, in personal life also, Goodwill is considered as an intangible asset.