List - IList - IIDirect sellingDirect selling refers to the selling of products in a non-retail setting.It eliminates middlemen who are involved in the distribution, such as wholesalers and regional distribution centers.According to the FTC, "Direct selling is a blanket term that encompasses a variety of business forms premised on person-to-person selling in locations other than a retail establishment, such as social media platforms or the home of the salesperson or prospective customer."Customer value sellingCustomer value selling is an approach that focuses on benefitting the customer throughout the sales process.The goal is to put the needs of the customer first and guiding them through the sales process to make an informed decision to best suit their needs.This approach helps an organization to command higher prices while delivering more value to its customers.Cross-sellingCross-selling is the practice of marketing and selling additional products, usually done by a salesperson who has a customer relationship; often practiced in the financial services industry.It is a strategy used to increase customer loyalty and deepening customer relationships which in turn can improve customer lifetime value and retention.For example, a sales representative at an electronics retailer suggests that a customer buying a digital camera also buys a memory card.Link-sellingLink-selling is a concept that when customers purchase one product, they will try to purchase other products linked to it as well.For example, if someone buys a radio from an electric retailer, they will try to sell them batteries that are linked to it. Link selling concept is used in black hat SEO to achieve higher rankings in a lower time.Therefore, a salesperson who has a customer relationship, selling products is said to be involved in Cross-selling.Download Solution PDFShare on Whatsapp