Question Bank - Marketing Officer

Here's the question bank on all the marketing officer topics.

Arrange the steps of market segmentation process in the proper sequenceA. Segment "Acid Test"B. Segment AttractivenessC. Need Based SegmentationD. Segment Profitability and Segment PositioningE. Segment IdentificationChoose the correct answer from the options given below

A.
C, E, B, D, A
B.
E, C, D, B, A
C.
A, E, C, D, B
D.
A, B, C, E, D

Solution:

The correct answer is C, E, B, D, A.Market segmentation - Organizing potential customers into groups or segments with comparable demands and responses to marketing actions is referred to as market segmentation in marketing.Important Points Following are the steps of market segmentation process - Determine the need Based SegmentationIdentifying the segment Which segment is most attractive Is segment giving of profit Positioning for the segment Expanding the segment Incorporating the Segmentation into your marketing strategy. ?Thus, Correct sequence is C. Need Based Segmentation------>E. Segment Identification------>B. Segment Attractiveness------>D. Segment Profitability and Segment Positioning------>A. Segment "Acid Test".

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