At a very basic level, branding means stamping a product with a particular name of the sign. Products have an associating brand value with which the consumer associates themselves.For example, there are many soaps but every company will have to give the soap a different name, by doing this, they create another brand of soap.A brand is created through distinctive features like a name, sign, symbol or design.A brand name helps consumers distinguish between products of the same category and increases their recall value.It also creates a mental image of the product among consumers.?Thus, we can say that the Branding of a product differentiates it from other products in the market.?Additional InformationOnly branding a product is not enough because there are many brands of the same product available in the market. This creates tough competition for the manufacturers. They have to convince us that their products are better than the others. And at this juncture advertising comes in. It plays a crucial role in trying to convince us to buy a product that is advertised.Thus, we cannot say that branding makes it more saleable.Branding is the process of creating a strong, positive perception of a company, its products or services in the customer's mind by combining such elements as logo, design, mission statement, and a consistent theme throughout all marketing communications.Thus, it will make it attractive for the customer, but it will create more impact if consumers find it different from other products.