Question Bank - Marketing Officer

Here's the question bank on all the marketing officer topics.

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Constituents of Integrated marketing are:A. CustomersB. PriceC. CommunicationsD. Products and servicesE. ChannelsChoose the correct answer from the options given below:

A.
A, B and C only
B.
C, D and E only
C.
B, C, D and E only
D.
A, B, D and E only

Solution:

The correct answer is B, C, D and E only.Integrated Marketing Communication refers to integrating all the methods of brand promotion to promote a particular product or services among customers.Important PointsConstituents of Integrated Marketing Communication includes:The FoundationThe Corporate CultureThe Brand FocusConsumer ExperienceCommunication ToolsPromotional ToolsIntegration Tools

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