Here's the question bank on all the marketing officer topics.
Logically sequence the following in the process of entering international markets outlined in the uppsala model.(A) Sporadic (Ad hoc) exports(B) Foreign production and manufacturing(C) Establishing a foreign sales subsidiary(D) Domestic operations and production(E) Exporting via independent representativeChoose the correct answer from the options given below:
The correct answer is (D), (A), (E), (C) and (B) Uppsala Model:Swedish scholars (Johanson and Wiedersheim-Paul, 1975; Johanson and Vahlne, 1977) developed the Uppsala Internationalization Model as a result of their interest in the internationalisation process.They constructed a model of the firm's choice of market and type of entrance when moving abroad after studying the internationalisation of Swedish manufacturing enterprises.The Uppsala model is one of the best known models of how firms set about the internationalization process.It presents a sequential approach, meaning that the firm internationalizes incrementally.The model assumes that there is a lack of knowledge of the foreign market which is detrimental to internationalization.Important PointsSequence of process of entering international markets:Domestic operations and productionSporadic (Ad hoc) exportsExporting via independent representativeEstablishing a foreign sales subsidiaryForeign production and manufacturing
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