Question Bank - Marketing Officer

Here's the question bank on all the marketing officer topics.

Marketing ecologically safe products and promoting activities beneficial to the physical environment is known as

A.
Social Marketing
B.
Green Marketing
C.
Intimacy marketing
D.
Cultural marketing

Solution:

The correct answer is Green Marketing.Green MarketingGreen Marketing refers to the practice of developing and advertising products based on their real or perceived environmental sustainability.Some companies also may market themselves as being environmentally conscious companies by donating a portion of their sales proceeds to environmental initiatives, such as tree planting. When a company's green marketing activities are not substantiated by significant investments or operational changes, they may be criticized for false or misleading advertising. This practice is also sometimes referred to as greenwashing.Green marketing is one component of a broader movement toward socially and environmentally conscious business practices. Additional Information Social MarketingThe term social marketing refers to the use of social media and social networks to market a company's product and services.Social Marketing provides companies with a way to engage with existing customers and reach new ones while allowing them to promote their desired culture, mission, or tone.Social Marketing has purpose-built data analytics tools that allow marketers to track the success of their efforts.Cultural marketingCultural marketing is a kind of marketing where a message is promoted to a certain group of potential customers who belong to a particular culture or demographic.The audience/customers are of a specific ethnicity and cultural marketing takes advantage of the ethnic group's different cultural referents like tradition, language, religion, etc. to communicate to and persuade the customers.

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