Question Bank - Marketing Officer

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Match the items of List - II with List - I which are related to personal selling process and identify the correct code :List - IList - II(a) Prospecting(i) Attention, Interest, Desire, Action(b) Pre-approach(ii) Identifying Profiles, leads, Records and Qualifying capability and willingness(c) Presentation(iii) Reduce Dissonance, Build goodwill(d) Postsales services(iv) Information, habits, preferences

A.
(a) - (i), (b) - (iii), (c) - (iv), (d) - (ii)
B.
(a) - (iii), (b) - (iv), (c) - (ii), (d) - (i)
C.
(a) - (ii), (b) - (iv), (c) - (i), (d) - (iii)
D.
(a) - (iv), (b) - (iii), (c) - (ii), (d) - (i)

Solution:

Personal selling is also known as face to face selling in which one person who is acting as a salesman will try to convince the customer to purchase the product.ProcessTheir ActivitiesProspectingIt refers to locating potential customers.Identifying Profiles, leads, Records, and Qualifying capability and willingness.Pre-approachIt involves research about potential customers and planning to approach them.Information, habits, preferences.PresentationIt involves the salesperson presenting the product, describing its features and qualities in such a manner that customers are induced to make a purchase.Attention, Interest, Desire, Action.Postsales servicesIt involves salespeople contacting the customer and ensuring that they are satisfied after using the product.Reduce Dissonance, Build goodwill.Therefore, we can conclude that option 3) is the correct answer.Steps in the Personal Selling Process:ProspectingPre-approachThe approachSales Presentation Handling the ObjectivesClosing the SaleFollow Up

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