Question Bank - Marketing Officer

Here's the question bank on all the marketing officer topics.

The development of direct marketing is an important feature of:

A.
traditional marketing
B.
the barter system
C.
modern marketing
D.
rudimentary marketing

Solution:

The correct answer is a modern marketingDirect marketing enables an enterprise to directly identify, isolate and communicate with well-defined target markets.Direct marketing consists of any marketing that relies on direct communication or distribution to individual consumers, rather than through a third party such as mass media.Unlike traditional/rudimentary public relations campaigns pushed out through a third party such as media publications or mass media, direct marketing campaigns operate independently to directly communicate with target audiences. Mail, email, social media, and texting campaigns are among the delivery systems used.Modern marketing is the ability to harness the full capabilities of the business to provide the best experience for the customer and thereby drive growth.

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