Question Bank - Marketing Officer

Here's the question bank on all the marketing officer topics.

The strategy to ensure the purchase of new product or high quality product by the customer is called

A.
Core sales
B.
Upgrading
C.
Full-line sales
D.
Product-line sales

Solution:

List - IList - IICore salesCore sales refer to a selling strategy that is the main source of a company's profits and success, usually the activity that the company was originally set up to carry out.The 6 core sales skills that underlie success are organizing skills, presentation skills, listening skills, building rapport, emotional intelligence, and rejection resistance.UpgradingThe strategy to ensure the purchase of a new product or high-quality product by the customer is called Upgrading.Upgrading also helps in improving product quality and increases value for customers.The upgrade must-have new features.These features must have a high perceived value for customers then only they will be willing to upgrade.Full-line salesIn a full-line sales organization, each firm or division salesperson sells all the products to all accounts in a geographic territory.This is an appropriate strategy when a product line is non-technical, not large, and is sold through only one channel of distribution.It is a lower cost strategy than specializing by product, market of type of account.Product line salesA product line refers to a similar group of products sold by the company under the same brand.A company can sell multiple products under one product line, and it can also have multiple product lines under its brand.Determining whether to expand, create or retire a product line is a part of product line sales strategy.Therefore, the strategy to ensure the purchase of a new product or high-quality product by the customer is called Upgrading.Download Solution PDFShare on Whatsapp

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