Branding is a marketing activity in which a company creates a new product, design, image which would represent as belonging to that company.1) Differential Branding:When two separate company or two divisions within the same company agrees to make a brand which is different from its competitors or even different from its own previous product or enterprise then its is known as Differential Branding.Differential branding helps firms to target niche markets with directive marketing efforts by interacting directly with the most suitable audiences.2) Cobranding:When two or more well-known brands form a strategic alliance and are marketed combined to facilitate sales and increase brand awareness then it is known as Cobranding.In Cobranding, brands can share the risks and bigger sales targets could be achieved. Joint advertising also gives them a wider scope.3) Dual Branding:It is the same as Cobranding, the only difference which sets Dual branding apart is that this method is used when the promotion of only one new brand would not result as the company expects on its own.This strategy is used by marketers when a sub-brand is soon to be launched of a well-known parent-brand. By using this strategy, sales of that particular sub-brand would increase if the parent-brand has goodwill enough. Therefore, when two separate companies or two divisions within the same company agree to place both of their respective brands on a particular product or enterprise, this arrangement is termed as both Cobranding and Dual Branding