Question Bank - Marketing Officer

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Which one of the following is not a major direct selling company in India?

A.
Eureka Forbes
B.
Amway India Enterprises
C.
Modicare
D.
Hindustan Unilever Ltd.

Solution:

Hindustan Unilever Ltd is not a major direct selling company in India.Eureka Forbes focused solely on its direct sales model with its iconic Eurochamp, œthe friendly man from Eureka Forbes, going door-to-door selling the firm's primary products ” water purifiers and vacuum cleaners, which respectively account for 75% and 22% of the company's sales.Modicare Limited, one of Indias leading Direct Selling Companies, has been recognized in the top 5 among Indias Great Mid-size Workplaces 2020 by the Great Place to Work® Institute. The recognition is a testament to the rich culture of the organization that values respect, transparency, collaboration, and empowerment. Modicare is the third company of Modi Enterprises, after Indofil Industries Limited and Godfrey Phillips India that has been recognized by Great Place to Work® and reflects the commitment of the group towards its employees.Amway is the worlds largest direct selling company ($8.8B reported sales, 2018). It manufactures and distributes nutrition, beauty, personal care, and home products”which are exclusively sold in 100 countries through Amway Independent Business Owners (IBOs).HUL has a large distribution network comprising 5000 redistribution stockists and 40 C & F agents (Clearing and Forwarding Agents). The first phase of the HUL distribution network had wholesalers placing bulk orders directly with the company.Direct Selling means when distributors avoid intermediaries in the supply chain and sell products directly to consumers.In traditional retail settings, products are sold online or at a physical store, but direct selling relies heavily on salespeople getting in front of customers in nontraditional settings.

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